Today's Marketing has FOREVER Changed! 06/26/2017 The marketing landscape is not what it used to be. Creatives and “ideas people” are still vital to marketing, but measuring results and data-driven discipline has now become more important. The "Direct" portion of Direct Marketing carries massive weight now that we can measure results at all times. For our most creative marketers out there, this may sound bad, but it is actually a great thing for them because all of their concepts can be tracked and proven, making a real return on investment
The marketing landscape is not what it used to be. Creatives and “ideas people” are still vital to marketing, but measuring results and data-driven discipline has now become more important. The "Direct" portion of Direct Marketing carries massive weight now that we can measure results at all times. For our most creative marketers out there, this may sound bad, but it is actually a great thing for them because all of their concepts can be tracked and proven, making a real return on investment
