5 Concepts to Maximize your Corporate ROI 12/12/2016 When is the last time that anyone in corporate America simply said as a directive, “Spend whatever you need/want for sales and marketing. Who cares what results we get back?” Probably never, and if someone did say that, they should not have a job anymore, that’s for sure! Therefore, all marketing must be about ROI, otherwise what is the point? All areas of businesses MUST run by metrics and goals ALWAYS. If you don’t run your marketing that way, it is only a matter of time that one of your
When is the last time that anyone in corporate America simply said as a directive, “Spend whatever you need/want for sales and marketing. Who cares what results we get back?” Probably never, and if someone did say that, they should not have a job anymore, that’s for sure! Therefore, all marketing must be about ROI, otherwise what is the point? All areas of businesses MUST run by metrics and goals ALWAYS. If you don’t run your marketing that way, it is only a matter of time that one of your
