Paid Seach Campaigns
New Edge utilitzies the Google Search and Display Network. These allow us to deliver your message to  individuals searching for your products or present it in front of relevant sites. We can optimize these campaigns to ensure the highest form of deliverablity depending on your company goals. Below you will find the advantages to New Edge's Paid Seach Optimization Management .
•Build Campaign structure and organization/audit existing account​​

•Keyword research

•Create and write ad texts

•Design display ads

•Regular keyword performance reviews for top results

•Budget/Bidding Management to provide best ROI 

•Review campaign data to optimize performance


Google Search Network

Google Display Network

Ads may appear in Google Search, Google Shopping, Google Maps, and Google Play as well as search sites that partner with Google
Youtube, Blogger, and Gmail as well as partnering websites across the internet.
Text ads

Ad with extensions 

Shopping ads

Image ads

App promotion ads

Call only ads
Responsive ads

Image ads

Video ads

App promotion apps

Rich media ads

Account Structure 

We organize your account structure to differentiate between ads which allows for better targeting and to further each ad relvancy. Designed as well to track success and optimize ad spend.


Contain multiple ads that focus on a specific product range or area of business
Ad Group

Several ads that focus on a more specific and focus on a subcategory of the main campaign topic

Within the ad groups that contain all the relevant words/phrases that someone would search for your ad to appear.

Targeting with Paid Search


Audience targeting helps you identify, re-engage, and expand your audience online. You can target those who actively intend to purchase your products and personalize your ads with relevant messages. All thanks to machine learning.

Demographic targeting allows you to reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
“WHERE” can refer to where your customers are in the physical world (e.g., location and device targeting) or where they are online (e.g., contextual or topic targeting).
Example: Suppose you've created an ad group to advertise your car dealership’s latest lineup and you've included keywords like “fuel-efficient cars” and “2018 electric cars”. We use contextual targeting to identify and place your ad on pages that match those keywords.


With AdWords, you can specify keywords based on what people are searching for. When people search for words like your keywords on Google or partner sites, you can display you ads alongside those search results. 

Example: Say you own a flower shop. You can create keywords like “flowers for mom”. When people search “flowers for mom”, your ad may show alongside those search results.


What determines AD ranking?

AD Rank is the ultimate decision maker in determining what position your ad shows or if your ad shows at all.

The Main Factors that determine AD Rank

•Bid (maximum amount willing to pay for a user to click on ad)

•Expected Click-through-rate (CTR) (prediction of how often your ad will get clicked when shown for a keyword. To determine this rate, takes into account how well your keyword has performed in the past)

•Relevancy (analyzes the language in ad to determine how well it relates to the search query.)

•Landing Page (helps a user find what they’re looking for, includes relevant and original content, easily navigable, and articulates business clearly)

•Ad Format (including ad extensions, such as sitelink, address, or phone number)

Bidding Stratigies 

New Edge will base your ad spend on what makes most sense for your business and your goals to ultimately provide the highest ROI

•CPC (cost per click)- pay each time someone clicks, maximum amount willing to spend per click

•CPM (cost per impression) –used for raising awareness, cost of ad to be visible.

•CPA (cost per acquisition) –pay only if a user see’s an ad on the publisher’s site and late makes a purchase or completes some other desired action.

•vCPM (cost per viewable impression) -50% of an ad is shown on screen for over 1 second, not buried lower on the page, or displayed on a page where someone navigates away while the page is still loading.

•CPV (cost per view) – par for people watching or interacting with your video ad, like clicking on a call-to-action overlay or banner ad.

Campaign Budgeting

  There are numerous tools New Edge can employ to optimize your budget no matter the size.

   Time of Day
We can spread out the ads to serve evenly throughout the day or use whatever volume when necessary.
Increase or decrease a volume for specific part of the day.

   Device Targeting
 Determine devices you wish to target (desktop, mobile, tablet)
Increase or decrease a volume for specific device of the day.

   Location Targeting
Set a radius of a certain location to only serve ads to devices in those areas
Don’t waste ad spend on selling items that are very location specific

Download our Overview on Paid Search Campaigns and discover how these digital marketing techniques are becoming essential to any strategic marketing plan in today's world.
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